What we check
Seven angles, looked at the way a patient's search and an AI assistant actually encounter your site — not the way an internal checklist would. This isn't a website build or an ad management service; it's a read of what's already live.
Technical foundation & findability
You'll learn whether search engines can actually see your site, which pages are competing with each other, and whether any of your pages are quietly disappearing.
If search engines can't reliably see and index your pages, nothing else on this list matters — you're invisible before a patient even starts comparing clinics. This is usually invisible from the browser; it only shows up when you look at what's actually being served.
"Your treatment page and your homepage are quietly competing for the same search — neither is winning."
Content architecture
You'll see whether the answer to what your patient is searching for actually exists on your site — or whether visitors leave before they find it. We look at it as a decision path, not page by page.
A patient doesn't read your site page by page — they follow a question until it's answered or they leave. If the answer to their actual question isn't there, the visit ends before it ever reaches your contact form.
"Visitors searching for this exact procedure land on a page that talks about the clinic, not the procedure — and leave."
Trust architecture
You'll learn whether your clinicians' identity, and the accountability trail behind your claims, is verifiable to an outside reader — in healthcare, that comes before design.
In healthcare, a reader — human or algorithmic — checks who's responsible for a claim before they check the claim itself. If that trail is missing, everything else on the page reads as less credible, even when it's accurate.
"The page makes a clinical claim with no visible clinician attached to it anywhere on the site."
Conversion path & contact architecture
You'll see how many obstacles a visitor who's ready to decide has to clear just to reach you.
A visitor who's already decided to reach out is the easiest patient you'll ever get — and the easiest to lose to friction. Every extra step between "convinced" and "contacted" costs you some of them.
"A visitor ready to book has to find a phone number buried three pages deep to do it."
Machine readability
You'll learn what your site tells machines about itself — and what AI assistants have to work with when they talk about you.
Patients increasingly ask an AI assistant before they ask a search engine — and that assistant can only repeat what your site tells it. If your site doesn't describe itself clearly to machines, you're left out of that answer entirely.
"An AI assistant asked about this clinic has almost nothing structured to work with — so it doesn't mention it at all."
Speed & mobile experience
We measure how quickly your page becomes usable under the conditions your patients actually browse in — not your desktop's speed.
Most patients are checking your site from a phone, often on a slow connection, often while comparing three clinics at once. A page that's slow to become usable loses that comparison before it's read.
"On a typical mobile connection, the page takes long enough to become usable that a comparing visitor has already moved on."
Asset sprawl
We surface forgotten sites, half-finished redesigns and domains competing under your own name — most clinics don't know these exist.
Clinics change hands, rebrand, and try redesigns — and the old sites rarely get taken down. Each one keeps competing with the current site for the same name, the same search, the same trust.
"An old staging version of the site, never taken offline, is still indexed and still competing with the real one."
We tell you what's wrong and in what order to fix it. We don't tell you how we found it — that's the part you're paying for.